> ## Documentation Index
> Fetch the complete documentation index at: https://jetemail.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences

> Organise contacts into reusable recipient lists for broadcasts and workflow triggers.

An audience is a named list of contacts. Broadcasts send to an audience, and workflows can start when a contact joins a specific audience.

Contacts are account-level records, so the same contact can belong to multiple audiences without creating duplicate profiles.

## Create an audience

1. Go to **Marketing** → **Audiences**
2. Click **New audience**
3. Enter a required name
4. Add an optional description
5. Add optional internal tags
6. Click **Create**

Use names that remain clear in a send review, such as:

* `Weekly product newsletter`
* `Customers — onboarding`
* `Brisbane event — registered`

## Add contacts

Open an audience and choose one of two actions.

### Add existing contacts

1. Click **Add contacts**
2. Search or select existing contacts
3. Click **Add**

Contacts already in the audience are excluded from the chooser.

### Import new contacts

1. Click **Import**
2. Upload a CSV with an `email` column
3. Review the row count
4. Click **Import**

The imported contacts are created or updated at the account level and added to the current audience. `first_name`, `last_name`, and `status` are recognised; other columns become merge fields.

See [Contacts](/docs/marketing/contacts#import-a-csv) for all accepted header aliases and an example file.

## View and maintain membership

The audience page shows:

* Email address
* Name
* Subscription status
* Date added

Search within the audience to find a member. Click **Remove** to remove only that audience membership; the contact and memberships in other audiences remain intact.

You can rename the audience directly from its detail-page title. The optional description appears alongside the contact count.

## Export an audience

Click **Export** on the audience page to download only its contacts. The filename uses the audience name and current date.

The export includes base contact fields and all custom properties used by the exported records. This is useful for backup, consent review, or moving a controlled subset into another system.

## Use an audience in a broadcast

When you create a broadcast, the audience selector shows each audience and its eligible recipient count.

1. Go to **Marketing** → **Broadcasts**
2. Click **New broadcast**
3. Choose the audience
4. Complete the template, subject, and schedule

Only eligible subscribed contacts are recipients. Unsubscribed, bounced, and complained records remain visible for history and suppression but should not receive the campaign.

## Use an audience as a workflow trigger

Choose **When added to an audience** in the workflow trigger, then select the audience. Each qualifying membership event can enrol the contact according to the workflow's re-entry setting.

This works well for:

* Welcome and onboarding sequences
* Event-registration reminders
* Customer education after plan assignment
* A nurture series that starts when another system adds the contact

See [Workflows](/docs/marketing/workflows) for triggers, delays, and re-entry.

## Tags versus audiences

| Audiences                | Tags                                                                |
| ------------------------ | ------------------------------------------------------------------- |
| Define a recipient list  | Organise records inside the dashboard                               |
| Selected by broadcasts   | Used for search and filtering                                       |
| Can trigger a workflow   | Do not trigger a send by themselves                                 |
| Hold contact memberships | Can label audiences, contacts, templates, broadcasts, and workflows |

Use audiences for sending intent and tags for internal organisation.

## Delete an audience

From the Audiences list, click **Delete** and confirm. Deleting an audience:

* Removes the list and its memberships
* Does not delete the contacts themselves
* Prevents future broadcasts from selecting that audience
* Can affect a workflow configured to trigger from that audience

Review dependent broadcasts and workflows before deleting an actively used audience.