> ## Documentation Index
> Fetch the complete documentation index at: https://jetemail.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Metrics

> Read account-wide delivery, engagement, volume, and recipient-domain trends.

Marketing Metrics aggregates unique messages into delivery and engagement trends. Use it for overall health; use [Marketing Logs](/docs/marketing/logs) when you need evidence for one message.

## Open metrics

Go to **Marketing** → **Metrics**. The default view covers the last 30 days.

Choose:

* Last 24 hours
* Last 7 days
* Last 30 days
* A custom range within the available 120-day window

The 24-hour range groups volume by hour. Longer ranges group it by day.

## Filter by send type

Use **Send type** to compare:

| Segment                 | Includes                                     |
| ----------------------- | -------------------------------------------- |
| **All marketing sends** | Every message in Marketing reporting         |
| **Broadcasts**          | Audience-based broadcasts                    |
| **Non-broadcast**       | Workflow and Marketing transactional traffic |

This is useful when a large broadcast would otherwise hide the behaviour of lower-volume automated email.

## Metric definitions

| Metric            | Meaning                                               |
| ----------------- | ----------------------------------------------------- |
| **Sent**          | Unique messages queued in the selected range          |
| **Delivered**     | Messages accepted as delivered                        |
| **Rejected**      | Messages rejected by the receiver or delivery process |
| **Bounced**       | Bounce events recorded for sent messages              |
| **Deferred**      | Messages that experienced a temporary delay           |
| **Unique opens**  | Messages with at least one recorded open              |
| **Unique clicks** | Messages with at least one recorded click             |
| **Complaints**    | Spam-complaint events                                 |

Rates use these denominators:

* Delivery, rejection, bounce, defer, and complaint rates: messages sent
* Open and click rates: messages delivered

<Note>
  Delivery statuses can overlap. For example, a receiver can defer a message and later accept it, so **Deferred** and **Delivered** are not necessarily mutually exclusive.
</Note>

## Send volume

The volume chart groups messages by their send time. Hover a bar to see:

* Sent
* Delivered
* Opened
* Clicked

Look for sudden changes rather than treating one isolated hour or day as a conclusion. Compare the same send type and a similar audience when evaluating a campaign.

## Delivery health

The delivery-health panel compares delivered, rejected, bounced, and deferred counts and rates.

Investigate when:

* Rejections rise after adding a domain or changing a sender
* Bounces cluster after a new import
* Deferrals rise at one recipient provider
* Complaints increase after a content or frequency change

Open Marketing Logs with a matching date and status to see the receiver responses behind the aggregate.

## Top recipient domains

This list shows the domains receiving the most messages during the selected range. It can reveal whether a delivery change is:

* Account-wide
* Concentrated at Gmail, Microsoft, Yahoo, or another provider
* Driven by an unusual audience mix

Compare the provider distribution before and after a metric change. A campaign sent mostly to one provider is not directly comparable to one with a different domain mix.

## Interpret opens carefully

Open tracking depends on a remote image loading. Results can be affected by:

* Image blocking
* Privacy proxies and prefetching
* Security scanners
* Cached images
* Text-only reading

Treat opens as a trend signal. Clicks and product-side outcomes are usually stronger indicators of deliberate engagement.

## From a metric to a diagnosis

<Steps>
  <Step title="Narrow the range and send type">
    Identify when the change began and whether it affects broadcasts or non-broadcast traffic.
  </Step>

  <Step title="Check recipient-domain concentration">
    Determine whether the issue is isolated to one receiving network.
  </Step>

  <Step title="Open Marketing Logs">
    Filter by date, status, sender, recipient, broadcast ID, or contact ID.
  </Step>

  <Step title="Inspect message timelines">
    Read the final receiver response, outbound IP, return path, and event sequence.
  </Step>

  <Step title="Correct the source">
    Fix DNS, list quality, content, frequency, or a broken destination based on the evidence.
  </Step>
</Steps>