> ## Documentation Index
> Fetch the complete documentation index at: https://jetemail.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Unsubscribe Page

> Brand and customise the confirmation experience for marketing opt-outs.

The Marketing unsubscribe page is the hosted confirmation flow recipients see after following a per-recipient unsubscribe link.

## How it works

1. A marketing template contains `{{unsubscribe_link}}`
2. JetEmail replaces it with a recipient-specific URL
3. The recipient opens the hosted page
4. They click the confirmation button
5. JetEmail changes the contact to **Unsubscribed**
6. The success view confirms the opt-out

The first page does not unsubscribe on load; the recipient confirms with the button. This prevents automated link scanners from opting people out merely by checking a URL.

## Add the link to email

In the visual builder, add a **Footer** block and enable **Show unsubscribe link**.

In HTML, use:

```html theme={null}
<a href="{{unsubscribe_link}}">Unsubscribe</a>
```

The link must remain a JetEmail token. Do not replace it with a shared URL.

## Customise the page

Go to **Marketing** → **Unsubscribe**.

### Branding

Choose a logo from Marketing Files. It is displayed at up to 280 × 72 px; upload a 560 × 144 px source for a sharp high-DPI result.

The free plan includes a **Powered by JetEmail** footer. Paid Marketing plans can turn it off.

### Confirmation page

Customise:

* Heading
* Message
* Button label

This view explains the action and asks the recipient to confirm.

### Success page

Customise:

* Success heading
* Success message

This view appears after the subscription status changes.

Empty fields use the defaults shown as placeholders. Use the **Unsubscribe** and **Success** preview tabs to check both states before saving.

## Write clear copy

Good unsubscribe copy:

* Names the type of messages being stopped
* Uses a direct confirmation button
* Does not shame or confuse the recipient
* Confirms the result immediately
* Avoids requiring sign-in or extra personal data

Example:

```text theme={null}
Unsubscribe from product updates

Confirm below to stop receiving JetEmail product news at this address.

[Unsubscribe]
```

## Resubscribe handling

The contact profile retains the unsubscribed status and date. Do not manually switch the contact back to subscribed unless they have taken a clear, documented action to opt in again.

Preserving the contact rather than deleting it helps future imports respect the suppression.

## Test the experience

Before a production broadcast:

1. Use a test contact you control
2. Send a real marketing message through a small audience
3. Open its unsubscribe link
4. Review the page on desktop and mobile
5. Confirm the opt-out
6. Verify the success copy
7. Open the contact in the dashboard
8. Confirm its status is **Unsubscribed**

<Warning>
  Do not confirm the unsubscribe link of a real subscriber merely to test styling. The URL is recipient-specific and changes that contact's status.
</Warning>