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The Marketing unsubscribe page is the hosted confirmation flow recipients see after following a per-recipient unsubscribe link.

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How it works

  1. A marketing template contains {{unsubscribe_link}}
  2. JetEmail replaces it with a recipient-specific URL
  3. The recipient opens the hosted page
  4. They click the confirmation button
  5. JetEmail changes the contact to Unsubscribed
  6. The success view confirms the opt-out
The first page does not unsubscribe on load; the recipient confirms with the button. This prevents automated link scanners from opting people out merely by checking a URL. In the visual builder, add a Footer block and enable Show unsubscribe link. In HTML, use:
The link must remain a JetEmail token. Do not replace it with a shared URL.

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Customise the page

Go to Marketing → Unsubscribe.

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Branding

Choose a logo from Marketing Files. It is displayed at up to 280 × 72 px; upload a 560 × 144 px source for a sharp high-DPI result. The free plan includes a Powered by JetEmail footer. Paid Marketing plans can turn it off.

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Confirmation page

Customise:
  • Heading
  • Message
  • Button label
This view explains the action and asks the recipient to confirm.

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Success page

Customise:
  • Success heading
  • Success message
This view appears after the subscription status changes. Empty fields use the defaults shown as placeholders. Use the Unsubscribe and Success preview tabs to check both states before saving.

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Write clear copy

Good unsubscribe copy:
  • Names the type of messages being stopped
  • Uses a direct confirmation button
  • Does not shame or confuse the recipient
  • Confirms the result immediately
  • Avoids requiring sign-in or extra personal data
Example:

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Resubscribe handling

The contact profile retains the unsubscribed status and date. Do not manually switch the contact back to subscribed unless they have taken a clear, documented action to opt in again. Preserving the contact rather than deleting it helps future imports respect the suppression.

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Test the experience

Before a production broadcast:
  1. Use a test contact you control
  2. Send a real marketing message through a small audience
  3. Open its unsubscribe link
  4. Review the page on desktop and mobile
  5. Confirm the opt-out
  6. Verify the success copy
  7. Open the contact in the dashboard
  8. Confirm its status is Unsubscribed
Do not confirm the unsubscribe link of a real subscriber merely to test styling. The URL is recipient-specific and changes that contact’s status.